LAKE BALBOA, CALIF. (February 9, 2011) – Joey Licata, Jr. has announced that WRONG Clothing will sponsor his #77 Cunningham Motorsports Dodge in his ARCA Racing Series debut at Daytona International Speedway on February 12th.


W.R.O.N.G. (World Riders on New Ground) is a company embedded in the surf, skate, and MX markets for those who “go big and invent new challenges.”  Licata’s debut at Daytona will be his chance to go big as he looks to challenge for the win as a rookie.


The ARCA Racing Series cars travel at speeds nearing 200 miles per hour at the newly repaved Daytona International Speedway.  Licata ran the sixth fastest lap in the Daytona testing sessions, with an average speed of 185.670 around the 2.5 mile “world center of speed.”


“I am excited to begin this new relationship with W.R.O.N.G. Clothing,” Licata said.  “This is a great fit for me and I am proud to represent them in the world of stock car racing.”


Race fans can tune in to SPEED live on Saturday at 1 p.m. Pacific time for the “Lucas Oil Slick Mist 200” to see Licata driving the W.R.O.N.G. Dodge.


“I am hoping that the ARCA and NASCAR fans will get behind W.R.O.N.G. as they help support our awesome sport!” Licata said.


Licata, 19, is a member of the Ron Sutton’s Winner’s Circle driver development program based in Sacramento, CA.  Ron Sutton’s Winner’s Circle is a NASCAR-oriented program that works with an international roster of talented drivers who have the commitment and potential to succeed in NASCAR racing.


Licata is a six-time IKF Grand National champion and two-time ASA TRUCK SERIES champion.  Throughout his career he has accumulated 90+ wins.


Joey Licata, Jr. Racing and Ron Sutton’s Winner’s Circle thank partners: W.R.O.N.G. Clothing, K&N Filters, Scribner Plastics, Allstar Performance, Sunoco Race Fuels, and Star Racing Supply.  Licata would also like to thank supporters Jordan Kidushim and Luke Forstmann.


Joey Licata, Jr. Racing is online at


For more information on Ron Sutton’s Winner’s Circle, log on to



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